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04
Mascot for a reading app
2026
Bloom
A daisy that cheers every finished chapter, drawn in forty different moods.
Client
Bloom Reading
Role
Mascot for a reading app
Deliverables
Mascot, 40 moods, app icon, sticker pack
Year
2026
Case notes
written in pencil first, then typed up
The brief
A reading app for children aged six to nine wanted a character that cheers kids on without turning reading into a game with points and streaks.
What I made
A daisy that reacts to every finished chapter: proud, sleepy, surprised, a little bit dramatic. Forty moods in total, plus a printed sticker pack for classrooms.
What happened next
Teachers asked for more stickers before the app update shipped. The sticker pack is now part of the school starter kit.
