Back to the sheet
02
Record shop rebrand
2025
Loop Records
A cassette that never stops rewinding, for a shop that sells vinyl, tapes and second chances.
Client
Loop Records, Porto
Role
Rebrand and shop graphics
Deliverables
Logo, bags, price labels, window vinyl
Year
2025
Case notes
written in pencil first, then typed up
The brief
A record shop that had been around since 1998 and looked like it. The new owners wanted to keep the regulars and win over people who had never bought a tape.
What I made
A cassette that never stops rewinding, drawn in the shop’s old blue. It became the logo, the bag print, the price labels and a window sticker you can see from the tram.
What happened next
Tote bags now outsell the second-hand jazz section, which the owners say is either great news or a crisis.
