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06
Hot sauce labels
2024
Fuego
Three heat levels, three labels and one very confident chilli.
Client
Fuego Sauces
Role
Hot sauce labels
Deliverables
Logo, three labels, gift box
Year
2024
Case notes
written in pencil first, then typed up
The brief
A two-person hot sauce company that sells at markets and wanted bottles you can spot from the end of the aisle.
What I made
One very confident chilli and three heat levels, shown by how many heat lines wiggle off its tip. The label wraps around the bottle so the chilli seems to peek out.
What happened next
Stockists asked for a gift box, so the chilli now also sits on a box of three.
